{"store":{"baseInfo":{"podcastTitle":"The Proof University Show","slug":"theproofuniversityshow","podcastDescription":"The Proof University Show (Proof U) is the go-to podcast for a spirited education, where we distill the wisdom of industry mavens, mix in fresh ideas, and serve up insights on building a successful career in the ever-evolving world of spirits and beverages.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/17728712/ProofUniversity_Pod_CoverArt2_q8gfk4.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/17728712/ProofUniversity_Pod_CoverArt2_q8gfk4_1200x628.jpg?s=e13f7b47cebd5941532de4c09423332d&e=jpg","podcastUrl":"https://theproofuniversityshow.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/theproofuniversityshow/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pu/pbblog-sf5hy-10e84c8","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":15,"gmtAdjustment":"GMT-05:00","useDaylightTime":1,"value":-5,"text":"(GMT-05:00) Eastern Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/New_York"},"podcastDownloads":null,"totalEpisodes":39,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Justin Obey","engagementStatsBaseUrl":null,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-sf5hy-10e84c8-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/the-proof-university-show/id1721206753","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Ftheproofuniversityshow.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog17728712%26podcastIdTag%3Dsf5hy&dfl=https%3A%2F%2Ftheproofuniversityshow.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/4FGGFceMAIEyLdLvJjuvT7","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Avenir"},{"id":"SecondaryFont","val":"Avenir"},{"id":"PlayerColor","val":"#8fc31f"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#ffffff"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"PageHeaderBackgroundColor","val":"#868686"}],"episode-list":[{"id":"EpisodeListType","val":"grid"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#e9e9e9"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/567m0MiqGugG","text":"Subscribe","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer2"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright 2023 All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[{"id":"ComponentImageText2-1c3ad7fb-9047-2e51-ec93-3ff637cb6d04","val":{"ComponentFontColor":"#000000","ComponentBackgroundColor":"#f2f2f2","ComponentImage":"https://mcdn.podbean.com/mf/web/7q7fwx/Logo_Obey_C.png","ComponentContent":"

About Obey Creative

Obey Creative is a brand and strategy agency helping companies in the spirits industry build a valuable brand that pulls off the shelf.

Learn More

"}}]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":null,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://theproofuniversityshow.podbean.com","apiCommonParams":{"t":"6781697d","clientSignature":"56316c1a59185a321f9ed2027707f04d","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb22169765-u7v9t","episode":{"id":"pb22169765","idTag":"u7v9t","title":"#1: Ila Byrne of Parch Cocktails","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/17728712/ProofUniversity_Pod_CoverArt2_q8gfk4_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/17728712/ProofUniversity_Pod_CoverArt2_q8gfk4_1200x628.jpg?s=e13f7b47cebd5941532de4c09423332d&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/17728712/ProofUniversity_Pod_CoverArt2_q8gfk4.jpg","previewContent":null,"content":"

Diving into the world of Non-Alcoholic Ready to Drink Non-Alcoholic Cocktails with Parch Cocktails. We discuss everything from Ila's time at Diageo, how that compares to startup life at Parch, the growing Non-Alcoholic movement, and more.

","publishTimestamp":1702485277,"duration":2763,"mediaUrl":"https://mcdn.podbean.com/mf/web/8fxfby/PODCASTIlaByrne.mp4","mediaType":"video/mp4","shareLink":"https://admin5.podbean.com/embed.html?id=pb-u7v9t-15248a5","likedCount":0,"deepLink":"https://www.podbean.com/ew/pb-u7v9t-15248a5","transcriptUrl":null,"permalink":"/e/1-ila-byrne-of-parch-cocktails/","downloadLink":"https://www.podbean.com/site/EpisodeDownload/PB15248A5U7V9T","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":19,"status":"publish","hasMoreContent":false,"chaptersUrl":null},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-u7v9t-15248a5","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false},"episode":{"id":"pb22169765","idTag":"u7v9t","title":"#1: Ila Byrne of Parch Cocktails","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/17728712/ProofUniversity_Pod_CoverArt2_q8gfk4_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/17728712/ProofUniversity_Pod_CoverArt2_q8gfk4_1200x628.jpg?s=e13f7b47cebd5941532de4c09423332d&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/17728712/ProofUniversity_Pod_CoverArt2_q8gfk4.jpg","previewContent":null,"content":"

#1: Ila Byrne of Parch Cocktails

Comments (0)