Kyle Pool on Crafting Unique Beverages and Strong Communities with New Motion Beverages and Embolden Beer

In this episode of the Proof University Show, we dive into the unique journey of Kyle Poole, CEO and co-founder of New Motion Beverages and Emboldened Beer Company. 

Kyle explains how his passion for San Diego’s craft beer scene led him to create New Motion Beverages—a company that offers a range of artisan drinks, from hard kombucha to sparkling tea. 

Key points from the episode:

• Kyle’s Leap of Faith: Leaving his engineering career to follow his passion for craft beverages
• The “Fifth Friend Philosophy”: A unique approach to making New Motion’s tasting room a welcoming space for everyone, regardless of their drink preference
• Innovative Products: From matcha hazy IPAs to hojicha lagers, Kyle’s East-meets-West approach to flavor innovation
• Collaborative Community: How the San Diego brewing scene thrives on collaboration over competition
• Entrepreneurial Wisdom: Kyle’s reflections on staying the course, enjoying the journey, and building a brand with heart and purpose

00:00 Introduction 

00:53 Kyle Poole's Background and Journey into Beverages

02:55 Starting New Motion Beverages

05:48 Navigating COVID-19 and Business Expansion

08:37 Brand Strategy and Product Innovation

12:29 Community Engagement and Events

14:32 Distribution and Retail Footprint

21:13 Future Plans and Industry Insights

28:39 Final Thoughts and Closing Remarks