Reviving Heirloom Grains: Highwire Distilling’s Impact on the Craft Spirits Industry with Ann Marshal

In this episode of the Proof University Show, host Justin Obey sits down with Ann Marshall, co-founder of High Wire Distilling Co., a Charleston-based distillery known for its dedication to local ingredients and innovative craft spirits. Ann takes us on a journey from her and her husband Scott’s beginnings in craft brewing to founding a celebrated distillery in 2012.

Together, Ann and Justin explore High Wire's commitment to reviving the heritage Jimmy Red corn, working alongside renowned experts like master distiller Dave Pickerel, and balancing the demands of a family-run business. They also dive into the challenges of navigating e-commerce in the whiskey world, the importance of community engagement, and how High Wire blends tradition with a forward-thinking approach to craft distilling.

This episode offers a rich exploration of building a brand that respects Southern culture and history while staying at the cutting edge of the spirits industry. Ann also gives a sneak peek into their exciting upcoming whiskey releases and discusses the broader trends shaping the future of natural products.

Whether you're a whiskey aficionado, a fan of craft spirits, or curious about the business behind the bottle, this conversation is full of insights into the art and innovation of distilling.

Listen now to hear Ann’s inspiring story and learn more about High Wire Distilling Co., only on the Proof University Show. Don't forget to like, comment, and subscribe for more episodes!

Key Takeaways:

• The story of transitioning from craft brewing to distilling.

• The importance of using local ingredients and reviving heirloom crops.

• Challenges and rewards of running a family-owned business.

• How staying true to your roots can lead to long-term success.

• An exclusive look into High Wire’s upcoming whiskey releases and their exciting future.

00:00 Introduction and Guest Welcome

00:58 The Beginnings of High Wire Distilling

02:39 Transition from Brewing to Distilling

03:33 Choosing Craft Spirits Over Brewing

03:59 Establishing the Distillery in Charleston

06:12 Commitment to Craft and Local Sourcing

14:37 The Jimmy Red Corn Story

19:40 Building the Brand and Overcoming Challenges

23:12 The Long Journey to Success

25:56 The Power of Authenticity in Small Business

26:53 The Importance of Patience and Longevity

27:57 Navigating Economic Challenges

29:12 Creating a Community Experience

34:22 The Role of E-commerce in Growth

38:17 Building a Strong Brand Community

44:34 Balancing Business and Personal Life

50:10 Exciting New Developments

52:42 Reflecting on the Journey

55:23 Conclusion and Final Thoughts

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