The Future of Eco-Friendly Rhum: Jon Lawson on Batiste’s Journey

Don't miss this episode with our special guest, Jon Lawson from Batiste Rhum, as we dive deep into sustainable rum production, the art of crafting fresh-pressed sugarcane rum, their carbon-negative process, and the journey of building a unique brand in the spirits industry. We’ll also explore the importance of community, branding, and Jon's insights for aspiring founders on patience, discipline, and navigating the challenges of entrepreneurship.

We delve into the challenges and rewards of growing a small, premium brand in a competitive market. Jon shares insights into how the brand navigates limited budgets, focusing on grassroots marketing efforts such as in-store tastings and local community events to build consumer awareness. His disciplined approach to brand-building, influenced by his background in finance, underscores the brand’s slow and steady growth, rooted in meaningful connections with both consumers and local retailers.

Additionally, it gives you a personal look into Lawson's philosophy on running a business, emphasizing the importance of patience, discipline, and balance. He discusses the value of controlling what you can and staying grounded in both personal health and business decisions. This narrative makes Batiste Rhum not just a product but part of a thoughtful lifestyle, appealing to customers who value both quality and sustainability in their spirits.

 

👋 Hey! I'm Justin Obey and I'm the founder of Obey Creative. We help adult beverage brands pull off the shelf and build communities of raving fans without competing on price. Ask me about our latest offer: The Social Advantage Blueprint. Within 30 days, you'll go from your love hate relationship with social to pure love with a strategy that will help you build an iconic brand.

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