Rohan Shah's Imizi Rum: A Bold Blend of Rwandan Tradition & Sustainable Innovation

In this exciting episode, we take the Proof University show international with a conversation featuring Rohan Shah, founder of Amizi Rum. Rohan takes us deep into the origins of Amizi, an Afro botanical rum crafted from fresh sugarcane juice and six unique botanicals, all sourced from the vibrant and diverse landscapes of Rwanda.

From bootstrapping his business to blending his expertise in international development with his passion for premium spirits, Rohan shares the highs and lows of building a brand that’s rooted in storytelling and authenticity.

Discover the challenges of self-distribution in Rwanda, how the no and low alcohol trend is shaping the industry, and Rohan’s hard-earned lessons on entrepreneurship, delegation, and maintaining balance through it all.

Tune in now on Apple Podcasts, Spotify, or YouTube to hear the full conversation with Rohan Shah!

 

👋 Hey! I'm Justin Obey and I'm the founder of Obey Creative. We help adult beverage brands pull off the shelf and build communities of raving fans without competing on price.

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