The Proof University Show

A Quest to Make the Best Possible Cocktail

Jordan Tepper co-founded Apologue, a cocktail company he launched in 2017 with Robbie Haynes.
Coming from investment banking and consulting, Jordan discusses how Apologue adapted during challenging times, particularly with the rise of ready-to-drink cocktails. They recently launched Hoste Cocktails, emphasizing no compromises on ingredients' quality, which led to the creation of their premium gold fashion cocktail.
Listen in today to learn more about Jordan's unique and daring journey into the wonderful world of Spirits.

Creating Bespoke Barrels of Wine: The Osiris Club

Paul McSharry, founder of Maze Wines and the Osiris Club, shares his journey in the wine industry and the concept behind the Osiris Club. He started in the wine industry in South Africa and eventually moved to California to pursue wine-making. With Maze Wines, he built a successful brand over 14 years, and now he is launching the Osiris Club, which offers members the opportunity to create their own bespoke barrels of wine in collaboration with top wineries.
 
Listen in today to learn more about Paul's unique and daring journey into the wonderful world of wine-making.

Togronis, The Story of Launching a Premium Ready to Drink Negroni

In this episode of The Proof University Show, I sit down with Vincent Jacobbi, the co-founder of Togronis, to discuss his journey in creating a premium ready-to-drink Negroni brand.
Vincent shares how the pandemic sparked the idea for Togronis, turning a challenging time into an opportunity for innovation. We dive into the story behind Togronis' unique offerings, their focus on high-quality ingredients, and the creative process of crafting classic cocktails in a can. Vincent also opens up about the hurdles they faced in the spirits industry, the strategies they used to achieve rapid growth, and their vision for the future. 

Creating a Billion Dollar Category - A Conversation with Dave Holmes, Co-Founder of Spiked Seltzer

In this value-packed episode of the Proof University Show, we dive deep with Dave Holmes, co-founder of Spiked Seltzer, exploring the burgeoning world of hard seltzers and the entrepreneurial journey that helped shape the industry. Dave provides an insider’s perspective on the early challenges and milestones of launching a pioneering beverage brand that helped define a new category.
Key Discussion Points:
Supportive Networks: Dave highlights the crucial role his spouse played in his journey, underlining the importance of having a supportive partner when venturing into new business territories.
Brand and Audience: Insightful discussion on the nuances of branding and the strategies employed to pinpoint and captivate the target audience for Spiked Seltzer.
Community Engagement: Dave talks about leveraging community events to build brand visibility and the unique advantages smaller companies have in engaging directly with their markets.
Navigating Growth: The conversation sheds light on the potential traps of rapid expansion and the strategic patience required to sustain long-term success.
Crowdfunding Insights: Exploration of crowdfunding as a tool for small brands to gain traction and overcome financial hurdles in the competitive beverage landscape.
Future Perspectives: Dave shares his experiences with investing and advising in the industry, along with his thoughts on the impact and future of direct-to-consumer sales models in the beverage sector.
This episode is packed with invaluable lessons for any entrepreneur looking to make a mark in the beverage industry or navigate the challenges of starting and scaling a business. Join us as Dave Holmes shares his wisdom and experiences, offering a roadmap for building a resilient and beloved brand.

From Outsider to Innovator: Mara Smith's Journey in the Spirits Industry with Inspiro Tequila

In this insightful episode of the Proof University Show, we are joined by Mara Smith, the dynamic founder of Inspiro Tequila. Mara takes us through her compelling journey of launching a tequila brand as an outsider to the spirits industry. She candidly shares the hurdles she encountered and how these challenges sparked innovation and fresh perspectives in her business approach.
Mara emphasizes the profound impact of building a supportive community, particularly among female entrepreneurs, highlighting how mentorship and solidarity have played pivotal roles in her success. Additionally, she delves into the personal side of her life, discussing how motherhood has reshaped her views on entrepreneurship.
Mara stresses the importance of mastering time management, maintaining flexibility, and prioritizing self-care to effectively balance her professional goals with her personal life.

Season 2: Ep. 1 Paul Hletko founder of FEW - "Be like black licorice."

Join us on this episode of the Proof University Show as we sit down and learn about the spirited journey of Paul Hletko, the innovative founder of https://www.fewspirits.com/. With a background in law, Paul made a daring shift into the world of craft distilling, establishing FEW Spirits in the historic town of Evanston, Illinois. Under his guidance and with an incredible team, FEW has gained acclaim for its meticulously crafted, small-batch spirits, earning the title of Whisky Advocate Magazine's Craft Whisky of the Year.
Tune in to hear Paul's unique insights on innovation, brand building, and the future of craft spirits.

Ep. #16 - Sāe Coffee Studio

Join us in this aromatic episode as we sit down with the founders of Sae Coffee Studio, a pioneering coffee shop that's redefining the coffee experience. Nestled in the heart of the city, Sae Coffee Studio has quickly become a sanctuary for coffee lovers, known for its innovative brewing techniques and commitment to sustainability.
During our conversation, the founders share their journey from coffee enthusiasts to entrepreneurs, highlighting the inspiration behind their unique approach to coffee. They delve into their passion for sourcing ethically-produced, high-quality beans and how they use these to craft distinct flavors and profiles that stand out in a crowded market.
Listen in as they discuss the challenges of maintaining a high standard of quality while pushing the boundaries of traditional coffee culture. Whether you're a casual coffee drinker or a connoisseur, this episode will give you a deeper appreciation for the art and science of coffee making at Sae Coffee Studio.

Ep. 15 - The Elixir Kombucha Journey with Corey Wood

Join us as we unwrap the story behind the Elixir Kombucha brand name, explore their delightful flavor profiles, and uncover the promise of exciting new flavors. Understand how their profound understanding of health and mindful consumption is reflected in their deliciously brewed kombucha, positively impacting people's lives.
 
Brought to you by Obey Creative - a branding and awareness partner.
 

Ep. 14: From Music to Bourbon with Tyler Boone

Welcome to another exhilarating episode of the Proof University Show, where we unravel the enthralling journey of acclaimed American singer, bourbon maestro, and entrepreneur, Tyler Boone. Known for his rich and alluring craft, Boone's bourbons have bagged several prestigious awards and touched the senses of connoisseurs across 24 states.This episode explores the finer points of melodies, entrepreneurship, and the sublime art of bourbon making. We discuss Boone's love for whiskey, his recent shift to Nashville, and his involvement in the Holy City Homegrown Festival in Charleston. The spotlight is also on the distribution strategies and the significance of 'community' in a brand's triumph - offering listeners a deep dive into the nuances of the spirits industry and a testament to Boone's enduring spirit and dedication to his craft.As we delve further, learn about the hurdles, victories, and lessons in Boone's entrepreneurial journey. The conversation is enriched with instances from the brand's unfolding narrative, revealing the key to building a community around a brand and inspiring a loyal following. Boone's unique insights on blending creativity and resilience in exponentially growing business landscapes are a treasure trove for entrepreneurs, distributors, and brand builders alike.Join us in an intriguing exploration of the vibrant world of bourbon with Tyler Boone, the founder of Boone's Bourbon. Uncover the brand's journey from inception, the challenges surmounted, the importance of authenticity, and consumer connection. Tyler underscores the significance of gratitude towards those who support you and the critical role this plays in a brand's enduring success.From unveiling industry secrets to recounting his inspiring journey filled with grit, passion, and creativity, this episode is a must-hear for bourbon enthusiasts, aspiring entrepreneurs, and fans of Boone's Bourbon. Get ready to be entertained, enlightened, and inspired!

Ep. #13 Max Fann of Inbox Beverage

In this insightful episode, we sit down with Max Fann, the innovative founder of Inbox Beverage. Max discusses the revolutionary concept behind Inbox Beverage – a fully functional brewery, distillery, or bar, all ingeniously housed within a shipping container. He delves into how this unique setup is a game-changer for brewers, distillers, and venue owners, offering a streamlined solution to reduce startup times and focus more on the craft of making exceptional beverages. Join us as Max shares the inspiration behind Inbox Beverage and how it's simplifying and revolutionizing the process of beverage production and service.