The Proof University Show

The Proof University Show (Proof U) is the go-to podcast for a spirited education, where we distill the wisdom of industry mavens, mix in fresh ideas, and serve up insights on building a successful career in the ever-evolving world of spirits and beverages.

Listen on:

  • Apple Podcasts
  • Podbean App
  • Spotify

Episodes

Tuesday Jan 16, 2024

In this episode of our podcast, we're thrilled to welcome Kara Smith, the co-founder of Colorado Craft Beef. Kara shares her family's generational journey in ranching and how it laid the foundation for their unique approach to beef production. Colorado Craft Beef is a testament to their commitment to quality, sustainability, and the art of ranching. Kara delves into the intricacies of farm-to-table practices and how they maintain the integrity and flavor of their beef from pasture to plate. Tune in to learn about the challenges and rewards of running a craft beef business, and how Colorado Craft Beef is redefining the standards in the industry. 

Ep.#11 Sam Moore of Hazlo

Monday Jan 15, 2024

Monday Jan 15, 2024

Dive into our latest podcast episode featuring Sam Moore, the innovative founder of Hazlo. Sam shares his journey of creating a unique mixer that started as a quest to enhance his tequila cocktails. What began as a personal mission quickly transformed into Hazlo, a brand loved for its versatility and natural ingredients. Discover how Sam collaborated with a top mixologist to develop flavors that are now part of people's daily routines, from morning refreshments to post-workout drinks. Tune in to hear about the evolution of Hazlo and how it's changing the way we think about mixers in our everyday lives. 

Thursday Dec 14, 2023

Tap into the latest trends in the beverage world with our recent podcast episode featuring Tyler Dooley, co-founder of Celly Hard Seltzer. Tyler gives us the inside scoop on launching Celly, a brand that's quickly becoming a favorite among seltzer enthusiasts. With a focus on real fruit juice and light carbonation, Celly offers a refreshing twist to the canned cocktail market. Hear about Tyler's journey from concept to creation, the inspiration behind their popular flavors like Black Cherry Lime and Blueberry Pomegranate, and how Celly embodies the spirit of celebration in every can. Tune in for an uplifting story of innovation, flavor, and the entrepreneurial spirit.
 
https://drinkcelly.com
https://www.proofuniversity.com/
https://obeycreative.com/
 

Thursday Dec 14, 2023

Raise a glass to our latest episode featuring Sean Cote of Sundial Cocktails. Sean takes us through the spirited journey of creating Sundial, a company redefining the ready-to-drink cocktail scene with their innovative, rum-powered concoctions. Discover how Sundial's commitment to quality and unique flavor profiles, like their Double Gold-winning selections, are making waves in the industry. Listen in as Sean shares insights on the challenges of launching a distinctive brand in the competitive beverage market and how Sundial Cocktails is making its mark as a leader in crafted, convenient drinking experiences.

Ep.#8 Jayme Brown of KIT NA

Thursday Dec 14, 2023

Thursday Dec 14, 2023

Join us in our latest podcast episode and prepare to "Get Your K*T Together" as we sit down with Jayme Brown, the innovative marketing force behind Kit NA Brewing Company. Jayme shares her journey into the world of non-alcoholic brewing, revealing how Kit NA is carving out a unique space in the beverage industry. Discover how they're crafting high-quality, non-alcoholic beers that defy expectations and offer a refreshing alternative for sober-curious and health-conscious consumers.
 
https://www.kitna.beer/
https://www.proofuniversity.com/
https://obeycreative.com/

Thursday Dec 14, 2023

Stir up your listening experience with our latest podcast episode featuring Demitri Pallis, the founder of Demitri's All Natural Gourmet Mixes. In this engaging conversation, Demitri shares the flavorful journey of transforming a passion for perfecting cocktails as a bartender into a thriving business. Discover the story behind his famous Bloody Mary Seasoning and how his dedication to quality and natural ingredients led to a line of top-notch cocktail mixes. From humble beginnings to becoming a staple in bars and homes, Demitri's story is a toast to innovation, quality, and the art of the perfect mix.
 
https://demitris.com/
https://www.proofuniversity.com/
https://obeycreative.com/

Thursday Dec 14, 2023

Pour yourself a non-alcoholic brew and join us in this enlightening episode with Philip Brandes, founder of Bravus Brewing Company. Philip takes us on a journey through the creation of America's first craft brewery dedicated exclusively to non-alcoholic beer. He goes into the challenges and the triumphs of pioneering in an emerging market, sharing the art and science behind crafting a great-tasting, non-alcoholic beer without compromise and how they're revolutionizing the beer industry, one brew at a time.

Thursday Dec 14, 2023

Dive into the world of agave with Steve Poirier, founder of Buena Gave, in our latest podcast episode. Steve brings his spirits industry passion and expertise to the table, discussing how Buena Gave is crafting a unique and authentic experience for cocktail enthusiasts. He shares the journey of developing a brand that stands out in the crowded spirits market, focusing on quality, and innovation. Discover the story their mission to bring exceptionally honest tequila cocktails to consumers everywhere and how you too can stand out in a crowded market.

Wednesday Dec 13, 2023

Join us in this episode as we chat with Josh Ahadian, the innovative mind behind Shimmerwood Seltzer. Discover the story of how Shimmerwood is shaking up the seltzer market with its unique, health-conscious approach to bubbly beverages. Josh takes us through his journey of creating a brand that stands out with its commitment to quality and natural ingredients. Learn about the challenges and triumphs of entering the rapidly evolving seltzer industry, and how Shimmerwood Seltzer is making a name for itself with its distinct flavors and dedication to wellness. Tune in for an insightful conversation about entrepreneurship, creativity, and the future of seltzers.

Wednesday Dec 13, 2023

Dive into our latest episode featuring Kelsey Trevethan, the co-founder of Tif's Spiked, as we explore the journey of this innovative ready-to-drink beverage brand. Kelsey shares her exciting story of leaving a high-profile job in tech to join forces with her mother, Tif, in creating a unique and refreshing drink experience. Learn about their journey in the competitive RTD market, the inspiration behind their delightful flavors, and how they're carving out a niche with their canned vodka soda cocktails made with real fruit juice. Get ready for a tale of family, entrepreneurship, and the pursuit of a dream in the spirited world of beverages.

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Obey Creative is a brand and strategy agency helping companies in the spirits industry build a valuable brand that pulls off the shelf.

 

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